This was a final group project worked on throughout the semester in Consumer Decision Making, a course focussed on the analysis of consumer decision making for apparel and fashion products and the factors that impact consumer decisions.
The goal of the project was to identify a key consumer trend in the market, as well as a retailer who was not succeeding, and incorporate the consumer trend into a marketing strategy which would help the retailer. A consumer research survey was also completed to guide the chosen marketing strategy, and gain a better understanding of the attitudes of consumers.
My role in this group was as the leader and designer of the presentation, which was awarded the highest overall grade in the class for presentation design.